Line Sticker
LINE CREATIVATE 2017
Can't stand her, can't hate her, can't avoid her : the Wow Aunty!
Add colour and spice to your conversation with her trendy lifestyle and bubbly comments!
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Service
Sticker Design
Client
Line Creativate
Year
2017
THE BRIEF
Line Creativate Sticker Competition - theme was "Local Content" that we encounter on a daily basis to highlight the rich Indonesian local culture.
THE DESIGN CONCEPT
The idea of making this sticker was based on my daily encounters with local “aunties”. They're not necessarily my aunties by family ties; they could be total strangers that I met at the groceries store, gym, cafe and shops. Sometimes it could be the food vendor, a client or a friend's auntie. The interesting part is, they have one thing in common: they are very friendly, chatty, and expressive. They often ask the same questions such as "When are you getting married?" and a string of seemingly endless similar nosy questions.
However, most of the time they meant well. By nature, women are caring and they can be a good listener and advisor. At the same time, they have some funny reactions and habits when it comes to daily routine activities. Therefore, I found this fact quite amusing to be made alive. Moreover, Tante Hebring or Wow Aunty sticker was made to remind us of our aunts, mothers, and elderly women out there. They have been inspirational to me and may their spirit lives on.
CREDIT
Isabel Iskandar as my partner in illustrating the concept